Fully developing a website requires more than just technological know-how. A fully realized website design is built around your market, specifically targeting potential clients using the methods and tools of savvy marketing. This web design approach, combined with an understanding of how consumers use the web to find the goods and services they need, ultimately leads to increased sales, which should be the primary goal when designing a website.
If you have an existing website that simply needs a few upgrades. For instance, you may have a beautiful site that isn’t getting any quality traffic and want to incorporate an SEO strategy to make it more visible. Conversely, you may be getting all of the traffic you can handle, but the website isn’t capable of directing that traffic into sales due to poor marketing or no integration of a CRM.
A web refresh is a cost-effective way for you to get the most from an existing website without having to consider a brand new web design.